Precision Fitness Equipment
Fitness Retailer Website Redesign
This Case Study is Under Construction
Project Overview
One of the primary fitness equipment retailers in their zip code, PFE's site needed a full information architecture redesign and a UI facelift.
Their navigation was practically nonexistent, and the friction created by the process of locating a fitness item was enough to turn potential customers away.
This redesign's primary purpose was to design restructure the information architecture, and create easy to access, easy to navigate primary and secondary navigation.
Client
Precision Fitness Equipment
Role
UX Researcher, UX/UI designer
Tools
Figma, Maze, Usertesting.com, Otter.ai, Asana, Slack, Zoom
Methodologies
User Interviews, Affinity Mapping, Competitive Analysis, Persona Creation, Site Mapping, User Flows, Sketching, Wireframing, Mid-fi Prototyping, Hi-Fi Prototyping, User Testing